Stonehouse 27 to launch new Simmer Sauces inspired by Portuguese and British Indian Cuisine at Summer Fancy Food Show
June 22, 2009 (Germantown, TN) - Stonehouse 27, a purveyor of all new authentic Gourmet Simmer Sauces and Gourmet Cooking Sauces inspired by Portuguese and British Indian cuisine, will be exhibiting for the first time at the Summer Fancy Food Show in New York City, June 28-30th.
Inspired by the flavors and authenticity of the colonial era in India, Stonehouse 27 is an innovator with unique offerings that are more authentic than other competitors in the Indian food category. Each product from Stonehouse 27 contains no added salt, is free of refined sugar instead uses low glycemic agave nectar, uses only natural and fresh ingredients and contains no artificial preservatives. Each cooking sauce produces a healthy all natural homestyle meal that is exotic, quick and easy to prepare.
From their table in the “New Brands on the Shelf” Pavilion at the rear of aisle 5300, Stonehouse 27 will be sampling their unique simmer sauces from their line, which includes:
Cashews & Cream with garlic and aromatic spices - available in mild or hot
Cilantro & coconut with fresh herbs and lemon - available in mild
Dates & tamarind with roasted spices and chilies - available in hot & sweet
Tamarind & Garlic with tomato and fragrant spices - available in mild
Tomato & Chilies with warming spices and agave - available in medium
During the show, Stonehouse 27 aims to establish new retail accounts and lines of distribution - regionally and nationally - and will offer a first-time order discount of 10% to interested attendees. Stonehouse 27 is also scheduling pre-show and post-show meetings with attendees who would like to discuss the product line in a more intimate one-on-one setting.
For more information and show scheduling, please visit Stonehouse 27’s website, www.Stonehouse27.com, or contact: Sherwin Fernandes, Vice President, by emailing Sherwin@stonehouse27.com, or calling 901.907.9071
Portuguese and Anglo-influenced Indian Sauces now available from Stonehouse 27
Stonehouse 27 Spice Co. launches with ultra-premium Portuguese and British Indian cooking sauces available for US retailers
April 2009 - Germantown, TN. Stonehouse 27 Spice Company, purveyor of fine, upscale Indian products proudly announced the launch of their newly developed line of ultra-premium cooking sauces,here today. Stonehouse 27’s premier product line is unique and based on Portuguese and British Indian cuisine that emerged in a culinary trend that originated on India’s spice coast. A trend incorporating the best of Eastern flavors with the West.
After years of product development, positive test marketing, and strategic planning, company officials confidently finalized plans for a new consumer marketing strategy that aims to position Stonehouse 27 as a leader in upscale gourmet Indian products and gourmet cooking sauces.
“Up until now, the authentic Portuguese-Anglo Indian cuisine I grew up on was missing from shelves and I wanted to introduce it to families across America.” said founder and president of the company, Sharon Fernandes.
Stonehouse 27’s unique cooking sauce recipes incorporate some modern touches in their traditional recipes, such as the use of low glycemic agave nectar - which is a natural sweetener. No added salt is just one other benefit that these sauces offer, allowing consumers the ability to control their sodium intake. These recipes use pure canola oil - containing the least amount of saturated fat of any common edible oil.
Along with fresh herbs, vegetables and premium spices, the result is a truly sophisticated blend that captures the essence of homemade style in a quick and easy to prepare form. All one has to do is cook the sauce with a suggested meat, seafood, poultry and/or vegetable pairing and a delicious exotic Indian recipe is ready in minutes!
Stonehouse 27 takes no shortcuts to deliver a deliciously different Indian cooking sauce without the fuss of preparation, and as a result, consumers get to spend the time where it matters the most - sharing a great meal with family and friends around the table.
Each of Stonehouse 27’s six SKUs is a unique recipe created specifically to marry with the natural flavors of poultry, seafood and meat:
Cilantro & Coconut (mild) - Mild Indian spices, fresh herbs and lemon delicately finished with creamy coconut milk
Tamarind & Garlic (mild) - Tomato, garlic, tamarind and exotic spices tantalize the taste buds
Tomato & Chilies (medium) - Aromatic spices and chilies produces a rich and complex tomato sauce
Cashews & Cream (mild; hot) - Irresistible flavor produced through a complex blend of aromatic spices, cashew nuts and cream
Dates & Tamarind (hot & sweet) - Succulent dates, roasted chilies and tamarind combine for explosive flavor
In addition to offering consumers a more unique and exotic line than competing brands, Stonehouse 27’s branding and packaging has tremendous shelf-appeal; an additional selling point for retailers looking to take advantage of a booming ethnic foods segment - specifically the Indian Foods category - which has seen over 1200 new products launch since 2007.
Stonehouse 27 will begin with distribution channels on the East Coast and Southeast, and then expand rapidly on a national level through a targeted direct sales and marketing approach. Stonehouse 27 will first focus on the upper-end of the market by targeting gourmet and specialty food stores, ethnic markets, and upscale grocery stores. Stonehouse 27 also plans on building national brand recognition by reaching consumers through an online marketing approach - including web 2.0 and social networking tools - to complement their traditional marketing initiatives.
In addition to generating profitable sales channels, Stonehouse 27 will take a philanthropic approach in business by supporting local charities and food banks where their sauces retail as well as foundations that support the education of young women.
### For more information or ordering, please visit Stonehouse 27’s website, www.Stonehouse27.com, or contact: Sherwin Fernandes, Managing Principal, by emailing Sherwin@stonehouse27.com, or calling 901.907.9071
