Augusta, Georgia
June 14, 2008

DiChickO’s Gourmet Peri-Peri Sauces and Marinade company specializes in flavor as well as healthy living. The sauce company has been in business approx. 5 years and has just opened up it’s first of many Organic Peri-Peri restaurants (inside of New Life Natural Foods in Augusta, Georgia). DiChickO’s Restaurant uses the authentic South African process of preparing it’s Chicken. The Free Range/Organic Chicken is Marinated in DiChickO’s Marinade, Basted with the Wing Sauce and the dishes are finished off with 1 of the 6 flavors of Peri-Peri Sauces.

The Peri-Peri restaurant concept is very popular around most parts of the world, especially Europe and Africa. If you aren’t familiar with this concept, it is based on the Peri-Peri pepper which is indigenous to the Southern region of Africa. This fiery little pepper has a depth of flavor unique unto itself and a medium heat level. The marinade and sauces are made using this pepper along with all fresh ingredients: garlic, onion, lemon, etc. The sauce is different from all other hot sauces mainly due to the long cooking process applied. These products are slow cooked for hours to ensure the depth for which they have become famous.
For the first time ever, the Peri-Peri concept has been merged with the Natural Market to provide it’s customers with the best of both worlds. The DiChickO’s restaurant uses 100% USDA Organic produce, Free Range/Organic Chicken, All Natural Sauces, etc. One can also find Gluten Free and Vegetarian options on the menu.
The owners of DiChickO’s restaurant are family members of the owners of New Life Natural Foods. Both groups are watching as this concept continues to soar. They are working together in an effort to educate the public on Organics. “Many people still do not understand what Organic food really is. They think it is weird…” said Heather D., manager, “We are showing them every day that Organic food truly tastes better than conventionally grown and we are introducing them to the wonderful flavor of Peri-Peri at the same time. The marriage of these 2 worlds is something that DiChickO’s hopes is the foundation for a franchise that focuses on “Making Healthy Easy…and Delicious!”