Archive for March, 2009

GourmetFoodMall.com launches gourmet food video community

March 23rd, 2009

FOR IMMEDIATE RELEASE March 23, 2009. New Orleans, LA - GourmetFoodMall.com, Inc. - the premier resource on e-Business and marketing for the gourmet and specialty food industry - announced the launch of www.GourmetFoodMall.tv, a new video community and networking resource for specialty food businesses here today. GourmetFoodMall.tv allows for businesses and “foodies” to upload videos of their products and video recipes free of charge, similar to sites like YouTube. Food businesses can use this free platform as a tool to attract new business from consumers and wholesale buyers that utilize online “web 2.0″ channels when sourcing new product and recipe ideas, while aspiring chefs and “foodies” can upload videos demonstrating the use of their favorite products and recipes, similar to having their own “Food Network-esque” show from the comfort of their own home.

Company executives from GourmetFoodMall see tremendous potential in online, “web 2.0″ channels as they pertain to the specialty food industry, and have seen an increasing number of purchasing decisions being influenced by such applications - specifically video - for both food consumers and wholesale buyers.

“As a result of the popularity of television shows on channels like The Food Network, online food videos and video recipes are becoming big growth areas in our industry, and GourmetFoodMall.tv is poised to facilitate the interest and demand for online, gourmet-video content. Small food companies need to capitalize on this “web 2.0″ boom by reaching customers when they are migrating to online “viral” sites where video and social networking are rapidly becoming mainstream”, said Peter Marse, Director of Technology for GourmetFoodMall.com.

In addition to allowing anyone to upload videos to GourmetFoodMall.tv for free, GourmetFoodMall will also offer professional video production and video review services to companies looking to market their products in this channel. Once videos have been created and uploaded to the site, each listing can point site visitors to the advertising company’s site, or www.GourmetFoodMall.com for information and ordering.

For more information, please contact:

Drew Restivo

Director of Marketing & PR

drestivo@gourmetfoodmall.com

888-903-MALL (6255) ext. 706

www.GourmetFoodMall.tv

www.GourmetFoodMall.com

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The Gourmet Granola (Gold) bar has been raised!

March 16th, 2009

Press/Media contact: Wesley Osborne - (352) 213-4960

wosborne@granolagold.com
http://www.granolagold.com/

FOR IMMEDIATE RELEASE

The Granola (Gold) bar has been raised!

Granola Gold re-launches with ultra-premium granola positioned for the high-end market

March 16, 2009 - Tampa, FL. Osborne Culinary Enterprises, LLC, purveyor of the finest, upscale gourmet granola products proudly announced the re-launch and unveiling of their newly branded ultra-premium handmade granola, Granola Gold here today. In response to years of positive test marketing and focus group tasting research, company officials confidently rolled out plans for a new, aggressive marketing campaign and aims to position Granola Gold as the leader in upscale gourmet granolas with unparalleled quality.

Granola Gold plans to take competition head-on by differentiating itself primarily with its ingredients - the “gold” in the granola - which are exotic and unlike any current granola brand on the market. Compared to other granola brands - which typically are machine-produced and have just a handful of ordinary ingredients such as oats, nuts, and sugar - Granola Gold is handmade and packs a plethora of delectable, exotic ingredients like dried cranberries, pecans, pumpkin seeds, coconut ribbons, sunflower seeds, dates, flax seeds, and sea salt in one bag.

In addition to its one-of-a-kind flavor profile, Granola Gold has numerous health benefits:

  • NO Preservatives
  • Extremely heart-healthy
  • High in omega-3s
  • No trans-fats
  • Sugar-free; flavored only with pure orange blossom honey and Madagascar bourbon vanilla.

Consumers will soon find Granola Gold at upscale specialty food retailers, health stores, and gift shops throughout the country as well as online from Granola Gold’s website and other online retailers in the near future. Initially, Granola Gold will begin with distribution channels in Florida and expand rapidly on a national level through a targeted direct sales and marketing approach. Granola Gold also plans on reaching consumers and generating “buzz” through an online “viral” approach, utilizing online resources and social networking tools.
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For more information and ordering, please visit Granola Gold’s website, http://www.granolagold.com/, or contact:

Miranda Piechowski, National Sales Director

mpiechowski@granolagold.com

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